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Advertisers

Alan Rogers works with advertisers and promotional partners to provide the most appropriate place to target the right user at the right time with high quality creative.

www.alanrogers.com has been developed specifically to attract an identifiable community of users, by offering a quality internet-based resource. Expert in its field, Alan Rogers enjoys a unique market-leading heritage within its sector and is positioned as a reliable, quality-oriented provider of information and holidays. The depth and range of the content provided on this website allows advertisers to target an affluent, discerning and desirable audience.

The Camping and Caravanning Audience

Aged 35-64 and enjoying a high disposable income, typically owning well-cared for vehicles (many two-car families). In fact there is a high rate of new car ownership with an estimated £810 million spent annually on new vehicles. An estimated £350 million is spent annually replacing caravans and motorcaravans, with another £208 million spent on car and travel accessories. 85% have a mobile phone and most have computers, with nearly 70% having internet access. (Source: The Caravan Club).

The Camping and Caravanning Market

Camping and caravanning is a commercially interesting niche within the overall travel sector, representing a massive 17% of all paid-for UK holidays alone. Over 1 million people take caravan holidays each year, supported by strong sales of new vehicles and growth in the camping market and outdoor pursuits industry in general. Last year new caravan sales were extremely buoyant, up by 23%, with new motorhome registrations showing a big increase of 12.5%. With 498,000 touring caravans, 112,000 motorhomes and 335,000 caravan holiday homes in the UK alone, the industry is worth over £3 billion per annum. (Source: National Caravan Council Ltd).

 

For further information regarding advertising and promotional opportunities on this website:

Contact Russell Wheldon, Commercial Director
russell@alanrogers.com
00 44 (0)1580 214 022